Terms of Use

These Terms of Use govern your access to and use of loosegriplife.com and any associated content, publications, frameworks, or services offered by Loose Grip Life (“the Company,” “we,” “our,” or “us”). By accessing this website, you agree to be bound by these terms in full. If you do not agree, please discontinue use immediately.

1. Acceptance of Terms

Your use of this website constitutes your agreement to these Terms of Use, our Privacy Policy, and any additional terms applicable to specific content or services. These terms apply to all visitors, users, and others who access this site, regardless of purpose or jurisdiction of origin.

2. Intellectual Property, Trade Secrets, and Scope of Protection

All content on this website is the exclusive intellectual property of Loose Grip Life and its founder. This includes, without limitation:

The Behavioral Permission Framework, a proprietary methodology and system architecture for alcohol brand communication. This framework constitutes a protected system comprising language structures, emotional positioning architecture, permission-based narrative logic, consumer engagement methodology, and behavioral framing techniques. Its protected scope extends to the system as a whole, its component structures, and any substantially similar derivative expression, whether or not specific language is reproduced verbatim.

Certain elements of the Behavioral Permission Framework constitute confidential trade secrets of Loose Grip Life, whether or not those elements are described at a high level in publicly accessible materials. Public description for the purpose of understanding what the framework is does not constitute disclosure of how it is implemented, and does not diminish or waive trade secret protection over its underlying architecture, methodology, or application logic.

The trademarks and brand assets NOT SOBER. NOT BROKEN. and SOFT HANDS, LOOSE GRIP, along with all associated slogans, editorial voice, and positioning language developed under or in connection with these marks.

All written works, training materials, methodology documentation, visual design, and editorial content published on or distributed through this website.

3. Public Access vs. Application

Access to this website is granted for the purpose of understanding what the Behavioral Permission Framework and associated methodologies are. It does not grant any right to learn, implement, teach, adapt, or build upon how they work.

This distinction is material. Reading about the framework, its principles, or its positioning does not license application of its logic in any professional, commercial, organizational, consulting, or brand communication context. Any such application requires an executed agreement with Loose Grip Life regardless of how or where the information was originally encountered.

4. No Implied or Derivative License

Access to this website does not grant, imply, or create any license, right, or permission to use, reproduce, adapt, incorporate, or build upon any content, methodology, or framework contained herein. No license is implied by conduct, silence, or familiarity with this content.

This prohibition extends to derivative use, meaning any work, system, framework, training material, brand communication strategy, or consulting methodology that is substantially derived from, modeled upon, or architecturally similar to the Behavioral Permission Framework, regardless of whether specific language is reproduced.

5. Permitted Use

You may access and view this website for personal, informational purposes. You may share links to publicly available pages on this site. You may not reproduce, frame, mirror, scrape, or redistribute content without written permission. Any use of our frameworks, methodologies, branded terminology, or positioning architecture in a professional, commercial, organizational, or educational context requires an executed licensing agreement with Loose Grip Life.

6. Reservation of Rights

Loose Grip Life expressly reserves all rights not granted in these Terms, including:

Enforcement rights: the right to pursue legal, equitable, or contractual remedies against any party that uses, replicates, or commercially exploits any protected content or methodology without authorization.

Retroactive licensing rights: the right to require licensing for use that occurred prior to formal notice, where such use constitutes unauthorized commercial or organizational application of any protected framework or methodology.

Audit rights: the right to request documentation, disclosure, or evidence of use in connection with any licensing inquiry, dispute, or enforcement action.

These rights survive any termination of access to this website and are not waived by inaction, delay, or prior non-enforcement.

7. Equitable Relief

Loose Grip Life reserves the right to seek immediate injunctive or other equitable relief in any court of competent jurisdiction in the event of actual or threatened unauthorized use, reproduction, or misappropriation of any intellectual property, trade secret, or proprietary methodology described in these Terms. This right exists independently of and in addition to any claim for monetary damages. Loose Grip Life shall not be required to post bond or demonstrate actual financial harm as a condition of seeking such relief.

8. Licensing and Commercial Use

The Behavioral Permission Framework is a proprietary methodology available for licensing by qualifying organizations. Licensing governs access to the framework as a system, including its application in brand communication, training, consulting, agency practice, or organizational policy development.

Use of this framework, or any substantially similar methodology derived from it, in a commercial, organizational, professional, or educational context without an executed license agreement is prohibited and may constitute actionable infringement or misappropriation. For licensing inquiries, contact us through the website.

9. No Professional Advice

Content on this website is provided for informational and educational purposes only. Nothing on this site constitutes medical, psychological, legal, or clinical advice. Loose Grip Life is not a healthcare provider, addiction counselor, or licensed therapist. If you are experiencing difficulties related to alcohol or mental health, please seek qualified professional support.

10. User Conduct

You agree not to use this website in any manner that is unlawful, harmful, or disruptive. You may not attempt to gain unauthorized access to any part of this site or its underlying systems. You may not use this site to transmit unsolicited communications, misrepresent your affiliation with Loose Grip Life, or engage in any conduct designed to circumvent these Terms.

11. Third-Party Links

This website may contain links to third-party websites for informational purposes. Loose Grip Life does not endorse or assume responsibility for the content, privacy practices, or accuracy of any third-party site. Your use of linked sites is subject to their own terms and policies.

12. Disclaimer of Warranties

This website is provided on an as-is and as-available basis without warranties of any kind, either express or implied. We do not warrant that the site will be uninterrupted, error-free, or free of harmful components. We reserve the right to modify, suspend, or discontinue any part of the site at any time without notice.

13. Limitation of Liability

To the fullest extent permitted by applicable law, Loose Grip Life and its founder shall not be liable for any indirect, incidental, consequential, or punitive damages arising out of your use of or inability to use this website or its content. Our total liability for any claim related to this site shall not exceed the amount you paid, if any, to access specific content or services.

14. Survival of Protections

The protections set out in Sections 2, 3, 4, 6, and 7 of these Terms survive the termination or expiration of your access to this website. Intellectual property rights, trade secret designations, the prohibition on implied or derivative use, the reservation of rights, equitable relief provisions, and all licensing obligations remain in full force regardless of whether you continue to access this site. Content accessed, downloaded, or otherwise obtained prior to termination of access remains subject to these Terms.

15. Severability

If any provision of these Terms of Use is found to be invalid, unlawful, or unenforceable under applicable law, that provision shall be modified to the minimum extent necessary to make it enforceable, or severed if modification is not possible. The remaining provisions shall continue in full force and effect. The unenforceability of any individual provision shall not affect the validity or enforceability of any other provision of these Terms.

16. Governing Law

These Terms of Use are governed by and construed in accordance with the laws applicable in France and the European Union. Any disputes arising from your use of this website shall be subject to the exclusive jurisdiction of competent courts in Bordeaux, France, except where Loose Grip Life elects to seek equitable relief in another jurisdiction pursuant to Section 7.

17. Changes to These Terms

We reserve the right to update these Terms of Use at any time. Changes will be posted on this page with an updated effective date. For material changes, we will make reasonable efforts to provide notice prior to the change taking effect. Continued use of the website following any changes constitutes your acceptance of the revised terms.

18. Contact

For questions about these Terms of Use, licensing inquiries, or any concerns related to your use of this website, please contact us at [email protected] or through the contact page at loosegriplife.com.

Loose Grip Life | Not Sober. Not Broken. | loosegriplife.com