Behavioral Permission Framework™
Language that earns
the trust drinking deserves.
A proprietary language framework for alcohol brands. Built on published intellectual work. Licensed for brands that want to communicate with honesty, coherence, and emotional accuracy.
The framework focuses on how alcohol-adjacent experience is discussed — not how behaviour is changed. It is non-prescriptive, derived from published companion texts, and designed exclusively for adult audiences who retain full agency over their alcohol use.
The problem
Most alcohol brands talk about drinking.
Few do it well.
The language in this category is either promotional and uncritical, or defensively clinical. Neither reflects how adults actually live. Neither builds real trust.
Loose Grip Life exists in that gap. The Behavioral Permission Framework is a licensed language system that gives brands a principled, documented way to talk about alcohol and emotional experience.
Two tracks
For Industry
Framework specification, licensing, and application context for alcohol brands and their communication teams.
Learn moreFor Individuals
Source material and long-form writing published under Loose Grip Life Press.
Learn moreThis framework is intended for use only in reflective, non-directive contexts with adult audiences who retain full agency over their alcohol use. It is not designed for, and must not be applied to, individuals experiencing physical dependency, loss of control, acute risk, or situations requiring medical, psychological, or safety intervention. It does not assess suitability of drinking, does not guide behaviour, and does not replace duty-of-care obligations.